GetResponse vs ClickFunnels (2026): Which Marketing Platform Is Better?

● Introduction

GetResponse and ClickFunnels have expanded far beyond the categories they originally became known for.

GetResponse is no longer simply an email-marketing platform.

ClickFunnels is no longer simply a funnel builder.

Both can now help businesses capture leads, build landing pages, send emails, automate customer journeys, sell products, create courses, and manage significant parts of an online marketing system.

But their priorities remain very different.

GetResponse approaches the customer journey primarily through:

Email → Segmentation → Automation → Nurturing → Customer

ClickFunnels approaches it primarily through:

Funnel → Offer → Checkout → Upsell → Customer → Repeat Revenue

That distinction affects almost every category in this comparison.

GetResponse is particularly strong when businesses need sophisticated email marketing, audience segmentation, automation, webinars, and customer-lifecycle communication.

ClickFunnels is particularly strong when businesses want to build complete sales journeys around funnels, checkout, upsells, products, courses, ecommerce, CRM, and revenue generation.

So the important question isn’t simply:

Which platform has more features?

It’s:

Do you need a deeper email-marketing and customer-nurturing platform—or a broader funnel-driven sales ecosystem?

In this GetResponse vs ClickFunnels comparison, we’ll examine email marketing, automation, segmentation, landing pages, sales funnels, A/B testing, checkout, CRM, ecommerce, courses, webinars, affiliate management, ease of use, pricing, and overall value.

● GetResponse vs ClickFunnels: Quick Comparison

Feature	GetResponse	ClickFunnels
Primary Focus	Email Marketing & Automation	Sales Funnels & Sales Ecosystem
Email Marketing	✅ Excellent	✅ Strong
Marketing Automation	✅ Excellent	✅ Strong
Segmentation	✅ Excellent	✅ Strong
Landing Pages	✅ Strong	✅ Excellent
Sales Funnels	✅ Strong	✅ Excellent
A/B Testing	✅ Strong	✅ Excellent
Checkout & Upsells	✅ Good	✅ Excellent
CRM & Sales Pipeline	✅ Limited	✅ Built In
Ecommerce	✅ Strong Marketing Tools	✅ Full Funnel-Driven Selling System
Courses	✅ Built In on Creator	✅ Built In
Webinars	✅ Built In on Creator	❌ Not a Comparable Core Native Strength
Affiliate Management	❌ Not a Core Native Strength	✅ Affiliate Center on Eligible Plans
Starting Full-Product Price	$19/Month	$97/Month
Best For	Email, Automation & Broader Marketing	Complete Sales Funnels

The central difference is clear.

GetResponse goes deeper into what happens between joining an audience and becoming or remaining a customer.

ClickFunnels goes deeper into building the sales infrastructure that turns visitors into buyers and increases the value of those buyers.

● What Is GetResponse?

GetResponse is an email-marketing and marketing-automation platform designed to help businesses attract subscribers, nurture audiences, automate customer journeys, and generate revenue.

Its current ecosystem includes:

Email marketing
Newsletters
Autoresponders
Marketing automation
Advanced segmentation
Landing pages
Forms and popups
Sales funnels
Ecommerce marketing
Web push notifications
Webinars
Websites
Online courses
Premium newsletters
AI marketing tools
Enterprise communication tools

Email remains the foundation of the platform.

A typical GetResponse journey might look like:

Landing Page
↓
Subscribe
↓
Segment
↓
Email Campaign
↓
Automation
↓
Offer
↓
Customer

GetResponse becomes particularly valuable when different subscribers need different journeys.

Rather than simply collecting an email address and sending the same sequence to everyone, businesses can use behaviour, engagement, segmentation, ecommerce activity, tagging, scoring, and automation to create increasingly relevant communication.

Its current Marketer plan adds advanced segmentation, unlimited automation workflows, sales funnels, abandoned-cart recovery, ecommerce tools, and web push notifications.

Creator expands the ecosystem further with webinars, websites, online courses, and premium newsletters.

That makes GetResponse much broader than a traditional newsletter platform while retaining email marketing as its strongest foundation.

● What Is ClickFunnels?

ClickFunnels is a sales-funnel and online-business platform designed to help businesses turn visitors into leads, customers, and repeat buyers.

Funnels remain at the centre of the platform.

But the current ClickFunnels ecosystem extends into:

Sales funnels
Landing pages
Websites
Smart checkout
Order forms
Order bumps
One-click upsells
Ecommerce stores
Email marketing
Marketing automation
CRM
Sales pipelines
Appointments
Customer messaging
Courses
Membership sites
Communities
A/B testing
Analytics
Affiliate management on eligible plans

A typical ClickFunnels journey might look like:

Traffic
↓
Landing Page
↓
Lead
↓
Offer
↓
Checkout
↓
Order Bump
↓
Upsell
↓
Customer
↓
Email / CRM / Follow-Up

The platform is therefore built around much more than creating individual pages.

Its wider objective is to connect acquisition, conversion, sales, fulfilment, and follow-up within one funnel-driven environment.

ClickFunnels also includes CRM functionality through tools such as Opportunities, Appointments, and MessageHub, allowing businesses to continue managing leads and customer relationships after the initial funnel interaction.

● Email Marketing

Both platforms now provide native email marketing.

However, their origins remain visible.

GetResponse

Email marketing is the foundation of GetResponse.

Businesses can create:

Newsletters
Autoresponders
Drip campaigns
Automated email sequences
Promotional campaigns
Behaviour-based emails
Segmented campaigns
Ecommerce communication
AI-assisted email content

Its current paid plans include unlimited monthly email sends.

More importantly, email sits directly beside GetResponse’s segmentation and automation environment.

That enables journeys such as:

Subscriber Joins
↓
Monitor Engagement
↓
Segment Subscriber
↓
Send Relevant Email
↓
Monitor Behaviour
↓
Trigger Automation
↓
Present Offer

GetResponse is therefore particularly strong when email isn’t merely a follow-up mechanism but a central revenue and customer-relationship channel.

ClickFunnels

ClickFunnels also provides native email marketing.

Businesses can communicate with leads and customers without necessarily connecting a separate email-marketing platform.

Email integrates with:

Funnels
Customer activity
Automations
Products
Courses
CRM
Sales journeys

This creates practical workflows such as:

Lead Enters Funnel
↓
Send Follow-Up
↓
Customer Purchases
↓
Trigger Relevant Sequence
↓
Offer Next Product

ClickFunnels also supports A/B testing for email campaigns, strengthening its ability to optimise communication inside the wider funnel ecosystem.

However, email primarily supports the broader sales system rather than defining the platform.

ClickFunnels now provides a capable native email environment and can remove the need for a separate email platform for many businesses.

But GetResponse provides greater specialist depth around email marketing, subscriber management, segmentation, and lifecycle communication.

🏆 Verdict: GetResponse

For dedicated email marketing, GetResponse wins.

For businesses primarily wanting email tightly connected with funnels, products, CRM, and sales activity, ClickFunnels remains highly capable.

● Marketing Automation

Automation is important to both platforms.

But once again, the objective behind that automation differs.

GetResponse

GetResponse provides sophisticated marketing automation designed around subscriber and customer behaviour.

Businesses can create workflows involving:

Email engagement
Subscriber activity
Tags
Scoring
Segmentation
Website visits
Ecommerce activity
Purchases
Abandoned carts
Follow-up communication

A journey might look like:

Subscriber Joins
↓
Send Welcome Sequence
↓
Subscriber Clicks Product
↓
Apply Relevant Tag
↓
Move into Segment
↓
Send Targeted Offer
↓
Customer Purchases
↓
Trigger Post-Purchase Journey

The current Starter plan includes one custom automation workflow.

Marketer and Creator expand this substantially with unlimited automation workflows and deeper functionality.

ClickFunnels

ClickFunnels also provides powerful automation through its Automations App.

Businesses can trigger actions from events such as:

Opt-ins
Purchases
Funnel activity
Course activity
Customer behaviour

Automations can then perform actions such as:

Sending emails
Tagging contacts
Enrolling customers in courses
Triggering follow-up
Connecting different parts of the customer journey

ClickFunnels distinguishes between simpler Quick Actions and more sophisticated multi-step Workflows.

That makes automation particularly useful for connecting the wider funnel ecosystem.

A workflow might become:

Lead Opts In
↓
Send Email
↓
Present Offer
↓
Purchase
↓
Grant Course Access
↓
Move Customer into Follow-Up

This is closer than it might initially appear.

ClickFunnels provides strong automation for connecting sales funnels, purchases, products, courses, CRM activity, and follow-up.

GetResponse provides deeper specialist automation around audience behaviour, segmentation, email engagement, and lifecycle marketing.

🏆 Verdict: GetResponse – Slight Edge

For sophisticated marketing automation and audience nurturing, GetResponse takes the slight edge.

For automation built around the complete funnel and sales journey, ClickFunnels is extremely strong.

● Segmentation & Contact Management

The more an audience grows, the less effective it becomes to treat every contact identically.

GetResponse

Segmentation is one of GetResponse’s strongest capabilities.

Businesses can organise audiences around factors such as:

Subscriber information
Engagement
Email activity
Behaviour
Ecommerce activity
Purchase activity
Tags
Scoring
Customer actions

Advanced segmentation is available on higher plans and can work directly with automation.

This allows businesses to move toward:

Different Customer
↓
Different Behaviour
↓
Different Segment
↓
Different Communication

That can become particularly valuable for businesses managing large email databases or multiple customer journeys.

ClickFunnels

ClickFunnels also provides contact management and customer organisation.

Its CRM environment can help businesses manage leads, track opportunities, organise sales pipelines, communicate with contacts, and automate follow-up.

Contacts therefore sit closer to the sales process.

Instead of focusing primarily on:

Which email segment does this person belong to?

ClickFunnels can also focus on:

Where is this person in our sales journey?

That is a meaningful distinction.

For advanced audience segmentation and email-driven targeting, GetResponse is stronger.

For managing contacts as active sales opportunities inside funnels and pipelines, ClickFunnels provides capabilities GetResponse doesn’t match in the same way.

🏆 Verdict: GetResponse – Slight Edge

GetResponse takes the slight overall edge because of its deeper segmentation capabilities.

But businesses requiring a genuine sales CRM may prefer ClickFunnels despite this category result.

● Landing Page Builder

Landing pages are important to both platforms.

GetResponse

GetResponse includes unlimited landing pages on its current paid plans.

Businesses can create pages for:

Lead magnets
Newsletter subscriptions
Product promotions
Webinar registrations
Events
Sales campaigns

Landing pages connect naturally with:

Forms
↓
Email
↓
Segmentation
↓
Automation
↓
Offer

GetResponse also provides templates, AI-assisted page creation, and A/B testing on paid plans.

ClickFunnels

Landing pages sit directly inside the ClickFunnels funnel ecosystem.

Businesses can build:

Opt-in pages
Lead-generation pages
Sales pages
Product pages
Checkout pages
Upsell pages
Thank-you pages
Webinar-related funnel pages

The key advantage isn’t simply the editor.

It’s what can happen after the visitor interacts with the page.

A landing page can immediately become part of:

Lead Capture
↓
Offer
↓
Checkout
↓
Upsell
↓
Follow-Up

That makes landing pages feel less like standalone assets and more like components of a complete sales system.

GetResponse provides a capable landing-page builder with excellent connections to email and automation.

ClickFunnels provides a stronger environment when landing pages form part of complex sales journeys.

🏆 Verdict: ClickFunnels – Slight Edge

For email-list-building landing pages → GetResponse

For landing pages inside complete sales funnels → ClickFunnels

● Sales Funnel Builder

This is where ClickFunnels moves onto its home ground.

GetResponse

GetResponse provides native sales-funnel functionality on Marketer and higher plans.

Businesses can connect:

Landing pages
Email
Automation
Ecommerce
Products
Customer communication

This makes GetResponse considerably more capable than a traditional email-marketing platform.

Its funnels are particularly useful when email nurturing remains central to the buying journey.

ClickFunnels

Sales funnels define ClickFunnels.

The platform is designed to create complete conversion journeys involving:

Lead capture
Sales pages
Offers
Checkout
Order bumps
One-click upsells
Downsells
Products
Email
Automation
CRM
Courses
Follow-up

That means a business can build much more than:

Page → Purchase

It can build:

Traffic
↓
Lead
↓
Offer
↓
Checkout
↓
Order Bump
↓
Upsell
↓
Customer
↓
Follow-Up
↓
Next Offer

That deeper sales architecture is difficult for GetResponse to match.

🏆 Verdict: ClickFunnels

For complete sales-funnel creation and optimisation, ClickFunnels is the clear winner.

● A/B Testing

A/B testing allows businesses to improve performance using actual visitor behaviour rather than assumptions.

GetResponse

GetResponse provides A/B testing as part of its marketing environment.

Testing can help businesses optimise landing pages and marketing campaigns while connecting results with the wider email and automation ecosystem.

This makes experimentation particularly useful for businesses focused on subscriber acquisition and communication.

ClickFunnels

ClickFunnels supports A/B testing for funnels and email campaigns.

Because conversion optimisation is central to the funnel model, businesses can test different approaches and measure how changes affect the wider sales journey.

Testing can therefore sit close to:

Landing pages
Offers
Funnel steps
Email campaigns
Conversion activity

Both platforms provide meaningful testing functionality.

However, ClickFunnels places conversion experimentation more centrally within the sales-funnel workflow.

🏆 Verdict: ClickFunnels – Slight Edge

For funnel-focused conversion testing, ClickFunnels takes the slight edge.

For email and audience-oriented optimisation, GetResponse remains strong.

● Checkout, Order Bumps & Upsells

This category strongly favours ClickFunnels.

GetResponse

GetResponse provides ecommerce functionality on eligible plans and can support product selling, payment integrations, ecommerce automation, promo codes, and customer follow-up.

That gives businesses meaningful selling capabilities inside the wider marketing environment.

However, advanced checkout optimisation isn’t the central purpose of the platform.

ClickFunnels

ClickFunnels is specifically designed to maximise what happens around the purchase.

Businesses can use:

Smart Checkout
Order forms
Order bumps
One-click upsells
Additional offers
Funnel-based product recommendations
Follow-up sequences

The objective isn’t simply:

Did the customer purchase?

It’s also:

Can this transaction become more valuable?

For example:

Core Product — £50
↓
Order Bump — £15
↓
Upsell — £40

The same customer can potentially generate substantially more revenue without requiring another acquisition.

🏆 Verdict: ClickFunnels

For checkout optimisation, order bumps, upsells, and increasing average order value, ClickFunnels wins comfortably.

● CRM & Customer Management

This category reveals another major difference between the platforms.

GetResponse

GetResponse provides strong contact management.

Businesses can organise subscribers, create segments, apply tags, score contacts, track engagement, and trigger automation.

That is extremely useful for marketing.

But it isn’t designed primarily as a traditional sales-pipeline CRM.

ClickFunnels

ClickFunnels now includes a more explicit CRM environment.

Its ecosystem includes tools such as:

Opportunities
Sales pipelines
Appointments
MessageHub
Contact management
Automated follow-up

Businesses can therefore move beyond marketing communication and manage active sales opportunities.

A journey might look like:

Lead
↓
Funnel
↓
Opportunity
↓
Appointment
↓
Sales Pipeline
↓
Follow-Up
↓
Customer

MessageHub can also centralise communication across email, SMS, and social channels.

For marketing contact management and segmentation, GetResponse is excellent.

For managing contacts through an actual sales process, ClickFunnels goes considerably further.

🏆 Verdict: ClickFunnels

Businesses requiring built-in CRM and sales-pipeline functionality will generally find ClickFunnels more capable.

● Email Marketing vs Sales CRM

This deserves a separate distinction because it captures the fundamental difference between the platforms.

GetResponse

GetResponse asks:

How should we communicate with this contact?

Its strengths revolve around:

Segmentation
Behaviour
Email engagement
Automation
Customer lifecycle

ClickFunnels

ClickFunnels increasingly asks:

How do we move this contact toward or through a sale?

Its strengths revolve around:

Funnels
Opportunities
Appointments
Pipelines
Messaging
Checkout
Follow-up

Neither philosophy is inherently better.

They solve different problems.

🤝 Verdict: Tie

For audience nurturing → GetResponse

For sales-pipeline management → ClickFunnels

● Online Courses & Digital Products

Both platforms now support creators, but their creator ecosystems differ.

GetResponse

GetResponse’s Creator plan includes content-monetisation functionality such as:

Online courses
Premium newsletters
Webinars
Website building
Email marketing
Automation

The current Creator plan supports up to 500 students.

This makes GetResponse particularly attractive for creators whose businesses are built around an audience.

The journey can become:

Content
↓
Subscriber
↓
Email
↓
Webinar
↓
Course
↓
Continued Nurturing

ClickFunnels

ClickFunnels includes courses and communities across its current plans, with allowances increasing by tier.

Creators can connect:

Funnels
Landing pages
Checkout
Order bumps
Upsells
Courses
Membership sites
Communities
Email
Automation

That creates a more sales-oriented creator journey:

Lead Magnet
↓
Funnel
↓
Offer
↓
Checkout
↓
Upsell
↓
Course
↓
Community
↓
Next Offer

GetResponse provides an attractive environment for email-first creators.

ClickFunnels provides the broader infrastructure for selling, delivering, and expanding digital-product businesses.

🏆 Verdict: ClickFunnels

For creators primarily focused on monetising through funnels, courses, memberships, and additional offers, ClickFunnels wins.

For audience-first creators using email, webinars, and paid newsletters, GetResponse remains compelling.

● Webinars

This is one of the clearest areas where GetResponse has a specialist advantage.

GetResponse

Webinars are built directly into the GetResponse Creator ecosystem.

Businesses can connect:

Registration Page
↓
Email Reminder
↓
Webinar
↓
Automated Follow-Up
↓
Offer

That makes webinars particularly useful for:

Coaches
Consultants
Educators
SaaS businesses
Course creators
B2B marketers

The current Creator plan includes webinar functionality alongside email, automation, courses, and websites.

ClickFunnels

ClickFunnels can certainly build webinar funnels.

Businesses can create registration pages, follow-up sequences, offers, and funnel journeys around webinar campaigns.

But native webinar hosting isn’t a comparable core strength of the platform.

Businesses may therefore combine ClickFunnels with a dedicated webinar solution when the actual webinar event requires more specialised functionality.

🏆 Verdict: GetResponse

For businesses wanting webinars integrated directly with email marketing and automation, GetResponse wins.

● Ecommerce

Both platforms support ecommerce, but from different directions.

GetResponse

GetResponse’s ecommerce strengths are closely tied to marketing.

On eligible plans, businesses can use functionality such as:

Abandoned-cart recovery
Ecommerce tracking
Product recommendations
Promo codes
Revenue reporting
Automation
Segmentation
Web push notifications

That makes GetResponse particularly useful after the shopper enters the marketing database.

The platform can help answer:

What should we communicate to this customer next?

ClickFunnels

ClickFunnels goes further into the actual selling infrastructure.

Businesses can build ecommerce stores and connect them with:

Product pages
Dynamic carts
Checkout
Product recommendations
Order bumps
Upsells
Funnels
Email
Automation

Store Funnels also support physical-product selling, product variants, collections, shipping calculations, taxes, and shipping labels.

The question becomes:

How can we structure the buying journey to generate more revenue?

GetResponse provides stronger specialist ecommerce marketing.

ClickFunnels provides broader native ecommerce selling infrastructure.

🏆 Verdict: ClickFunnels – Slight Edge

For ecommerce lifecycle marketing → GetResponse

For building and optimising the actual ecommerce sales journey → ClickFunnels

● Affiliate Program Management

Businesses using affiliates to promote their own products may find a significant difference here.

GetResponse

GetResponse can support affiliate-driven businesses through email marketing, automation, landing pages, and customer communication.

However, operating a full affiliate program isn’t one of its central native capabilities.

Businesses requiring dedicated affiliate tracking, commissions, partner management, and payouts will generally need another platform.

ClickFunnels

ClickFunnels provides its native Affiliate Center on the Optimize and Dominate plans.

Businesses can manage:

Affiliate registrations
Referral tracking
Commission structures
Affiliate performance
Commission calculations
Payouts
Affiliate dashboards
Marketing assets

The Affiliate Center can therefore sit directly beside the products and funnels affiliates are promoting.

🏆 Verdict: ClickFunnels

For businesses wanting native affiliate-program management, ClickFunnels is the clear winner.

The important qualification is that Affiliate Center currently requires one of ClickFunnels’ higher-tier plans.

● Websites & Blogging

Both platforms now extend beyond landing pages.

GetResponse

GetResponse’s Creator plan includes website-building functionality.

Businesses can connect their website with:

Email marketing
Forms
Automation
Ecommerce
Courses
Analytics

This can work well for relatively straightforward marketing websites.

ClickFunnels

ClickFunnels supports websites, site pages, landing pages, blogs, funnels, stores, and other content inside the wider ecosystem.

Its current plans include unlimited site pages and landing pages.

This makes it possible to build a broader online presence without maintaining a separate website platform.

Neither platform would automatically replace a dedicated content-management system for every content-heavy business.

But ClickFunnels provides the broader native website and funnel ecosystem.

🏆 Verdict: ClickFunnels – Slight Edge

For an online presence built around funnels and selling, ClickFunnels takes the slight edge.

For businesses primarily using a website to feed an email-marketing system, GetResponse remains perfectly capable.

● Ease of Use

Both platforms have grown considerably.

That additional functionality naturally creates additional complexity.

GetResponse

GetResponse provides a polished marketing environment, but advanced users may eventually work with:

Email campaigns
Segmentation
Automation
Landing pages
Funnels
Ecommerce
Webinars
Courses

Beginners can start relatively simply with newsletters and landing pages before gradually adopting more advanced features.

The lower starting price also makes that progression easier.

ClickFunnels

ClickFunnels is designed around the relatively intuitive concept of a funnel.

That can make basic funnel creation approachable.

However, the current platform extends much further into:

Funnels
Websites
Stores
CRM
Email
Automation
Courses
Communities
Appointments
Affiliate management

Running a complete ClickFunnels ecosystem therefore requires understanding how several interconnected systems work together.

Neither platform is particularly difficult for basic use.

But GetResponse allows businesses to begin with a narrower email-marketing workflow before gradually adding complexity.

🏆 Verdict: GetResponse – Slight Edge

For beginners primarily entering through email marketing, GetResponse takes the slight edge.

For users already thinking in terms of funnels and complete sales journeys, ClickFunnels can feel equally logical.

● Pricing

Pricing is particularly important in this comparison because the two platforms structure capacity very differently.

GetResponse

Feature	Free	Starter	Marketer	Creator
Monthly Price	$0	$19	$59	$69
Contacts	500	1,000*	1,000*	1,000*
Email Sending	✅ Limited	✅ Unlimited	✅ Unlimited	✅ Unlimited
Landing Pages	✅ Included	✅ Included	✅ Included	✅ Included
Signup Forms & Popups	✅ Included	✅ Included	✅ Included	✅ Included
Custom Automation Workflows	❌ No	1	✅ Unlimited	❌ No
Advanced Segmentation	❌ No	❌ No	✅ Included	✅ Included
A/B Testing	❌ No	❌ No	✅ Included	✅ Included
Contact Tagging & Scoring	❌ No	❌ No	✅ Included	✅ Included
Sales Funnels	❌ No	❌ No	✅ Included	✅ Included
Abandoned Cart Recovery	❌ No	❌ No	✅ Included	✅ Included
Ecommerce Marketing	❌ No	✅ Limited	✅ Advanced	✅ Advanced
Web Push Notifications	❌ No	❌ No	✅ Unlimited	✅ Unlimited
Webinars	❌ No	❌ No	❌ No	✅ Included
Online Courses	❌ No	❌ No	❌ No	✅ Included
Premium Newsletters	❌ No	❌ No	❌ No	✅ Included
Website Builder	✅ Limited	❌ No	❌ No	✅ Included

GetResponse currently offers a Free plan & three standard paid plans plus Enterprise.

At the 1,000-contact level, monthly pricing currently starts at:

Starter — $19/month

Marketer — $59/month

Creator — $69/month

Enterprise — Custom Pricing

Annual billing currently reduces the effective monthly prices to approximately:

Starter — $15.58/month

Marketer — $48.38/month

Creator — $56.58/month

GetResponse’s pricing follows a pay-as-you-grow model.

Its standard plans provide list-size options including:

1,000 contacts
2,500 contacts
5,000 contacts
10,000 contacts
25,000 contacts
50,000 contacts
100,000 contacts

As the contact database grows, the subscription cost can increase.

Paid plans currently provide unlimited monthly email sends.

So the important distinction is:

GetResponse pricing scales primarily with plan + contact-list size.

The different plans also unlock substantially different functionality.

Starter provides the core email-marketing environment with one custom automation workflow.

Marketer adds unlimited automation workflows, advanced segmentation, sales funnels, ecommerce functionality, abandoned-cart recovery, and web push notifications.

Creator adds webinars, websites, courses, and premium newsletters.

GetResponse currently provides a 14-day free trial of premium functionality with certain limitations.

ClickFunnels

Plan	Monthly	Annual
Launch	$97/month	$970/year
Scale	$197/month	$1,970/year
Optimize	$297/month	$2,970/year
Dominate	NA	$5,997/year

ClickFunnels currently offers four main plans:

Launch — $97/month

Scale — $197/month

Optimize — $297/month

Dominate — $5,997/year

Annual billing currently costs:

Launch — $970/year

Scale — $1,970/year

Optimize — $2,970/year

That works out to approximately:

Launch — $81/month

Scale — $164/month

Optimize — $248/month

when the annual cost is averaged across 12 months.

Dominate is currently annual-only.

ClickFunnels structures its plans around substantially larger bundled capacity.

Current allowances include:

Launch

10,000 email contacts
50,000 emails/month
1 workspace
2 team members
3 courses
3 communities
5 custom domains
1 store
Unlimited funnels
Unlimited visitors
Unlimited site pages
Unlimited landing pages

Scale

75,000 email contacts
300,000 emails/month
5 workspaces
5 team members
6 courses
6 communities
5 stores
Unlimited custom domains
Unlimited funnels and visitors

Optimize

150,000 email contacts
750,000 emails/month
10 workspaces
10 team members
10 courses
10 communities
10 stores
Affiliate Center
Higher AI allowances
Advanced technical capabilities

Dominate

400,000 email contacts
1.2 million emails/month
20 workspaces
20 team members
20 courses
20 communities
20 stores
Affiliate Center
VIP support
Higher AI allowances

ClickFunnels therefore starts at a much higher monthly price than GetResponse.

But comparing only the entry prices would be misleading.

GetResponse’s $19 Starter price is based on a relatively small 1,000-contact database and a narrower feature set.

ClickFunnels Launch begins at $97 but includes a much broader funnel and online-selling ecosystem alongside substantially larger bundled contact capacity.

Which Offers Better Value?

The answer depends heavily on what the business is actually buying.

If the requirement is:

Email + Segmentation + Automation + Audience Nurturing

GetResponse can provide excellent value without requiring a $97+ monthly funnel platform.

If the requirement is:

Funnels + Checkout + Upsells + CRM + Courses + Store + Email + Automation

ClickFunnels can potentially replace several separate subscriptions.

That can make its higher starting price easier to justify.

There is therefore no useful value comparison based solely on:

$19 vs $97

The real comparison is:

GetResponse → Lower Entry Cost + Deeper Email Marketing

ClickFunnels → Higher Entry Cost + Broader Sales Infrastructure

🏆 Verdict: GetResponse – Slight Edge

For the majority of businesses primarily needing email marketing and automation, GetResponse offers the lower-cost route into a powerful marketing system.

ClickFunnels can provide stronger value when the business genuinely uses its broader funnel, checkout, CRM, course, ecommerce, and sales infrastructure.

Pricing Disclaimer

Pricing, contact allowances, email limits, included features, discounts, trial conditions, and plan structures can change.

Always check the latest pricing information directly with each platform before subscribing.

● Pros & Cons

GetResponse Pros

✓ Excellent email-marketing platform
✓ Advanced marketing automation
✓ Strong audience segmentation
✓ Unlimited email sends on paid plans
✓ Built-in landing pages
✓ Native sales funnels on eligible plans
✓ Strong ecommerce-marketing functionality
✓ Built-in webinars on Creator
✓ Online courses and content monetisation
✓ Lower starting price than ClickFunnels
✓ Strong customer-lifecycle marketing capabilities

GetResponse Cons

✗ Pricing increases as contact lists grow
✗ Advanced automation requires higher plans
✗ Sales funnels aren’t available on Starter
✗ No comparable built-in sales CRM
✗ Checkout and upsell functionality isn’t as deep as ClickFunnels
✗ No comparable native affiliate-management system
✗ Website and course functionality require Creator

ClickFunnels Pros

✓ Excellent sales-funnel builder
✓ Unlimited funnels on current plans
✓ Strong landing-page functionality
✓ Smart checkout
✓ Order bumps and one-click upsells
✓ Native email marketing
✓ Built-in marketing automation
✓ Built-in CRM and sales pipelines
✓ Ecommerce stores and Store Funnels
✓ Online courses and communities
✓ A/B testing
✓ Native Affiliate Center on eligible plans
✓ Unlimited visitors on current plans

ClickFunnels Cons

✗ Significantly higher starting price
✗ Email sends are limited by plan
✗ Email marketing isn’t as specialised as GetResponse
✗ Advanced affiliate management requires a higher plan
✗ Broad feature set creates a larger learning curve
✗ Can be excessive for businesses primarily needing email marketing
✗ Higher plans become expensive for smaller businesses

● Who Should Choose GetResponse?

GetResponse makes the most sense when email marketing, audience segmentation, automation, and customer-lifecycle communication sit at the centre of the business.

Rather than building the entire marketing strategy around funnels, GetResponse is particularly strong at helping businesses develop relationships with subscribers before and after a purchase.

GetResponse is particularly suitable for:

Email-Focused Businesses

Businesses that rely heavily on email marketing can benefit from GetResponse’s deeper specialist functionality.

The platform can support:

Newsletters
Autoresponders
Segmentation
Behaviour-based campaigns
Automated sequences
Ecommerce communication
Customer nurturing

The journey can become:

Subscriber
↓
Segment
↓
Relevant Communication
↓
Engagement
↓
Offer
↓
Customer

For businesses where the email database itself is a valuable business asset, this additional depth can matter considerably.

Businesses Using Advanced Marketing Automation

GetResponse becomes increasingly valuable when different subscribers need different journeys.

Businesses can create automation around engagement, behaviour, tags, scoring, purchases, and other customer actions.

Instead of:

One List → One Sequence

the strategy can become:

Different Behaviour → Different Segment → Different Journey

That makes GetResponse particularly suitable for businesses managing increasingly sophisticated marketing systems.

Businesses with Larger or More Diverse Audiences

As an audience grows, sending identical communication to everyone becomes increasingly inefficient.

GetResponse’s segmentation and automation tools can help businesses divide subscribers according to relevant characteristics and behaviour.

The additional sophistication may justify the contact-based pricing for businesses that actively use those capabilities to improve customer communication.

Ecommerce Businesses Focused on Lifecycle Marketing

GetResponse is particularly suitable when ecommerce marketing continues after the initial store visit.

Businesses can use email, automation, segmentation, abandoned-cart recovery, promotional campaigns, and customer behaviour to support:

Acquisition → Purchase → Follow-Up → Repeat Purchase

For ecommerce businesses where retention matters alongside acquisition, this can be a significant advantage.

Webinar-Driven Businesses

GetResponse is also particularly attractive for businesses using webinars as part of their marketing strategy.

Registration, email reminders, webinars, automation, and follow-up can operate within the same wider ecosystem on eligible plans.

This can work particularly well for consultants, educators, coaches, SaaS companies, and other businesses using webinars to nurture leads before presenting an offer.

Explore GetResponse

● Who Should Choose ClickFunnels?

ClickFunnels makes more sense when the business needs a complete sales infrastructure rather than primarily an email-marketing environment.

Its strengths extend from acquiring the visitor through converting, selling, fulfilling, and continuing the customer relationship.

ClickFunnels is particularly suitable for:

Funnel-Driven Businesses

Funnels remain the strongest reason to choose ClickFunnels.

Businesses can create complete journeys involving:

Traffic
↓
Lead
↓
Offer
↓
Checkout
↓
Upsell
↓
Customer
↓
Follow-Up

Rather than connecting several separate platforms, much of that journey can remain inside ClickFunnels.

Businesses Selling Products Through Funnels

ClickFunnels is particularly strong when businesses want more control over what happens during and immediately after the purchase.

Smart Checkout, order bumps, one-click upsells, additional offers, and funnel-based selling can help businesses increase average order value.

That makes ClickFunnels particularly attractive when conversion economics matter as much as lead generation.

Businesses That Want a Broader Sales Ecosystem

ClickFunnels has expanded significantly beyond funnels.

Businesses can now combine:

Funnels
Websites
Ecommerce
Email
Automation
CRM
Sales pipelines
Appointments
Courses
Communities

That breadth can reduce dependence on several separate software subscriptions.

Coaches, Consultants & Service Businesses

Coaches and consultants can use ClickFunnels to connect lead generation with the actual sales process.

For example:

Lead Magnet
↓
Email Follow-Up
↓
Application
↓
Appointment
↓
Opportunity
↓
Client

The addition of CRM, pipelines, appointments, and customer messaging makes ClickFunnels considerably more useful for service businesses than a traditional funnel builder.

Course Creators & Digital Product Sellers

ClickFunnels can combine:

Lead generation
Sales funnels
Checkout
Order bumps
Upsells
Courses
Communities
Email
Automation

That creates a complete acquisition, sales, and fulfilment environment for digital-product businesses.

● Which Is Better for Beginners?

Both platforms can be used by beginners, but they introduce users to different types of marketing systems.

GetResponse

GetResponse allows beginners to start relatively simply.

A new user can begin with:

Landing Page → Email List → Newsletter

and gradually move into:

Segmentation → Automation → Funnels → Ecommerce

Its substantially lower entry price also makes it easier to begin without committing to a larger software expense.

ClickFunnels

ClickFunnels makes the funnel concept relatively accessible.

Beginners can visually understand how:

Visitor → Lead → Offer → Customer

fits together.

However, the platform now includes a large collection of tools, and its $97/month starting price is a much larger commitment for someone who hasn’t yet generated consistent revenue.

🏆 Winner: GetResponse

For most beginners, GetResponse provides the more accessible starting point.

For beginners specifically building a funnel-driven business and prepared to invest in a broader platform, ClickFunnels may still make sense.

● Which Is Better for Small Businesses?

For small businesses:

GetResponse

GetResponse is particularly suitable for small businesses that primarily need:

Email marketing
Lead nurturing
Automation
Segmentation
Landing pages
Ecommerce marketing

Businesses can start relatively inexpensively and increase functionality as their requirements become more sophisticated.

ClickFunnels

ClickFunnels becomes particularly attractive when the small business needs several systems simultaneously.

Funnels, checkout, CRM, email, automation, courses, ecommerce, and sales pipelines can potentially replace several separate subscriptions.

The question is whether the business will actually use them.

🤝 Winner: Tie

For email-driven small businesses → GetResponse

For funnel-driven small businesses needing broader sales infrastructure → ClickFunnels

● Which Is Better for Email Marketing?

For email marketing:

GetResponse

Email marketing is GetResponse’s specialist strength.

Businesses gain deeper functionality around:

Campaigns
Autoresponders
Segmentation
Behaviour
Automation
Ecommerce communication
Subscriber management

ClickFunnels

ClickFunnels provides capable native email marketing and integrates communication closely with funnels, customers, products, CRM, and automation.

For many funnel-driven businesses, that may remove the need for a separate email platform.

But it doesn’t provide the same specialist email depth as GetResponse.

🏆 Winner: GetResponse

For dedicated email marketing, GetResponse wins.

● Which Is Better for Marketing Automation?

That can be particularly useful when businesses measure advertising performance against immediate funnel revenue.

🏆 Winner: ClickFunnels

For businesses using paid advertising to drive complete sales funnels, ClickFunnels takes the advantage.

For campaigns primarily designed to generate email subscribers for longer-term nurturing, GetResponse remains highly effective.

● Which Is Better for CRM?

For CRM:

GetResponse

GetResponse provides sophisticated marketing contact management through segmentation, tagging, scoring, automation, and subscriber activity.

ClickFunnels

ClickFunnels provides a more explicit sales CRM environment with opportunities, pipelines, appointments, messaging, and customer management.

🏆 Winner: ClickFunnels

For managing active sales opportunities rather than primarily marketing contacts, ClickFunnels wins.

● Which Is Better for Coaches & Consultants?

For coaches & consultants:

GetResponse

GetResponse can support coaches and consultants through:

Lead generation
Email nurturing
Segmentation
Webinars
Automation
Follow-up

It is particularly useful when prospects require longer nurturing before purchasing.

ClickFunnels

ClickFunnels can connect:

Lead Generation
↓
Funnel
↓
Application
↓
Appointment
↓
Sales Pipeline
↓
Client

It can also support courses, communities, checkout, upsells, and additional offers.

🏆 Winner: ClickFunnels – Slight Edge

For email and webinar-driven nurturing → GetResponse

For managing more of the complete lead-to-client sales journey → ClickFunnels

● Which Is Better for Course Creators?

For course creators:

GetResponse

GetResponse Creator combines courses with email marketing, webinars, automation, websites, and premium newsletters.

That can be particularly attractive for audience-first creators.

ClickFunnels

ClickFunnels connects courses with:

Funnels
Checkout
Order bumps
Upsells
Communities
Email
Automation

This gives creators more infrastructure around monetising the course itself.

🏆 Winner: ClickFunnels

For building a broader course-selling ecosystem, ClickFunnels wins.

For creators whose businesses revolve heavily around email and webinars, GetResponse remains compelling.

● Which Is Better for Webinars?

For webinars:

GetResponse

GetResponse provides native webinar functionality on its Creator plan.

Webinars can connect directly with registration, email reminders, automation, and post-event follow-up.

ClickFunnels

Businesses can manage affiliates, referrals, commissions, performance, and payouts within the wider product and funnel ecosystem.

🏆 Winner: ClickFunnels

For native affiliate-program management, ClickFunnels wins.

● Which Offers Better Value for Money?

Let’s have a look which offers better value for money:

GetResponse

GetResponse starts substantially below ClickFunnels and allows businesses to pay primarily for email-marketing and automation capabilities without purchasing an entire funnel ecosystem.

That makes it particularly attractive for businesses that don’t require advanced checkout, CRM, courses, communities, or ecommerce infrastructure.

ClickFunnels

ClickFunnels starts at a significantly higher monthly price.

However, businesses genuinely using:

Funnels + Checkout + CRM + Email + Automation + Courses + Ecommerce

may be able to replace several separate subscriptions.

In that scenario, the higher price can become much easier to justify.

🏆 Winner: GetResponse – Slight Edge

For most businesses primarily requiring marketing functionality, GetResponse provides the better value.

For businesses that genuinely use ClickFunnels as a wider sales operating system, ClickFunnels can provide excellent value despite its higher price.

● Which Should You Choose?

The choice becomes easier when you identify what sits at the centre of your business.

Choose GetResponse If:

✓ Email marketing is central to your business
✓ You need advanced segmentation
✓ You want sophisticated marketing automation
✓ Customer-lifecycle marketing matters
✓ You run ecommerce email campaigns
✓ You use webinars
✓ You want a lower starting price
✓ You manage different subscriber journeys
✓ You prioritise audience nurturing
✓ You don’t need a complete sales CRM

Explore GetResponse

Choose ClickFunnels If:

✓ Sales funnels are central to your business
✓ You want checkout and one-click upsells
✓ You need built-in CRM and sales pipelines
✓ You sell products through funnels
✓ You want courses and communities
✓ You need ecommerce selling infrastructure
✓ You want email and automation inside your funnel platform
✓ You need appointment functionality
✓ You want native affiliate management on an eligible plan
✓ You’re comfortable paying more for a broader sales ecosystem

● Final Verdict

GetResponse and ClickFunnels have both expanded enough that they now overlap across many marketing categories.

But their centres of gravity remain fundamentally different.

GetResponse is strongest around:

Email + Segmentation + Automation + Nurturing + Webinars + Customer Lifecycle

ClickFunnels is strongest around:

Funnels + Offers + Checkout + Upsells + CRM + Products + Sales

That makes the decision considerably easier once the actual business bottleneck is identified.

If a business already has products, checkout, CRM, and website infrastructure but needs a sophisticated system for communicating with thousands of subscribers, ClickFunnels may add unnecessary complexity.

GetResponse makes more sense.

If a business needs to build the complete journey from:

Traffic → Lead → Offer → Checkout → Upsell → Customer → Follow-Up

GetResponse may not provide enough sales infrastructure.

ClickFunnels makes more sense.

🏆 Overall Winner: ClickFunnels – Slight Edge

ClickFunnels takes our overall verdict because it can manage more of the complete revenue journey inside one ecosystem.

Its funnels, checkout, upsells, CRM, ecommerce, courses, communities, email, and automation create a broader sales platform.

However, that does not make ClickFunnels the better choice for every business.

For email-first businesses, ecommerce marketers focused on customer lifecycle, webinar-driven businesses, and organisations requiring deeper segmentation, we’d choose GetResponse.

The higher overall breadth of ClickFunnels wins this Head2Head.

The specialist depth of GetResponse can still make it the better platform for the right business.

● Continue Your Journey with SarimHub

Choosing between GetResponse and ClickFunnels is easier when you know how each platform aligns within the marketing and sales ecosystem.

Looking to build a complete online brand instead of just choosing one tool?

👉 Get the free “Hand in Hand – Let’s Build Your Brand” (HHLBYB) workbook and follow a practical step-by-step journey from building your foundation to launching and growing your brand.

👉 Explore our Tools & Resources page to discover recommended AI tools, SaaS platforms, and business software that can help you grow more efficiently.

● Our Take

This comparison becomes much easier when we stop asking:

Which platform has more features?

and instead ask:

Where does the business make its money?

Imagine Business A.

It has:

50,000 subscribers
An established ecommerce store
Existing checkout infrastructure
Multiple customer segments
Repeat-purchase campaigns
Sophisticated automated email journeys

Its primary problem isn’t building another funnel.

It’s communicating more intelligently with its audience.

For that business:

GetResponse makes more sense.

Now imagine Business B.

It sells:

Digital products
Coaching
Courses
Memberships

It needs:

Landing Page
↓
Offer
↓
Checkout
↓
Order Bump
↓
Upsell
↓
CRM
↓
Course
↓
Follow-Up

For that business:

ClickFunnels makes more sense.

That’s why we’d avoid choosing ClickFunnels simply because it offers broader functionality.

Software only creates value when its capabilities solve real problems.

A business paying $97+ every month while using ClickFunnels only to send emails and build one landing page isn’t getting particularly good value.

Likewise, a funnel-driven business attempting to recreate checkout, CRM, upsells, courses, and sales infrastructure around GetResponse simply because it starts cheaper may eventually create unnecessary complexity.

The right choice depends on the system you’re actually trying to build.

● Our Recommendation

Email marketing → GetResponse

Advanced segmentation → GetResponse

Marketing automation → GetResponse – Slight Edge

Customer-lifecycle marketing → GetResponse

Webinars → GetResponse

Beginners → GetResponse

Affiliate marketers → GetResponse – Slight Edge

Landing pages → ClickFunnels – Slight Edge

Sales funnels → ClickFunnels

A/B testing → ClickFunnels – Slight Edge

Checkout & upsells → ClickFunnels

CRM & sales pipelines → ClickFunnels

Courses → ClickFunnels

Ecommerce selling → ClickFunnels – Slight Edge

Affiliate-program management → ClickFunnels

Coaches & consultants → ClickFunnels – Slight Edge

Small businesses → Tie

Value for money → GetResponse – Slight Edge

Overall Winner → ClickFunnels – Slight Edge

● Explore GetResponse

GetResponse is worth considering if email marketing, segmentation, automation, webinars, and customer-lifecycle communication are central to your business.

It can be particularly suitable for businesses with growing audiences that need more sophisticated communication without paying for a complete funnel and sales ecosystem they may not use.

Explore GetResponse

● Get Started with ClickFunnels

ClickFunnels is worth considering if funnels, checkout, upsells, CRM, ecommerce, courses, and broader sales infrastructure play an important role in your business.

Its higher starting price becomes easier to justify when several parts of the customer journey can genuinely be consolidated inside the platform.

SarimHub may earn a commission when eligible purchases are made through our links at no additional cost to you.

That relationship does not determine our recommendation.

The right platform should match your actual business requirements—not whichever company offers the better affiliate commission.

● Frequently Asked Questions (FAQs)

Is GetResponse better than ClickFunnels?

GetResponse is better for businesses prioritising email marketing, advanced segmentation, customer-lifecycle automation, and webinars.

ClickFunnels is better for businesses prioritising sales funnels, checkout, upsells, CRM, courses, and broader sales infrastructure.

Is ClickFunnels better than GetResponse for sales funnels?

Yes.

GetResponse provides sales-funnel functionality on eligible plans, but ClickFunnels offers a considerably deeper funnel environment with checkout, order bumps, upsells, CRM, products, courses, and broader sales functionality.

Which is better for email marketing?

GetResponse.

Email marketing remains one of GetResponse’s specialist strengths, particularly when combined with segmentation, automation, subscriber behaviour, and customer-lifecycle communication.

Which is better for marketing automation?

GetResponse takes the slight edge for sophisticated marketing and customer-lifecycle automation.

ClickFunnels is particularly strong for automation connected with funnels, purchases, products, courses, CRM, and sales activity.

Which is better for landing pages?

ClickFunnels takes the slight edge when landing pages form part of complete sales funnels.

GetResponse remains particularly strong for landing pages designed to capture subscribers and feed email-marketing journeys.

Which is better for A/B testing?

ClickFunnels takes the slight edge because testing sits particularly close to its funnel and conversion workflow.

GetResponse still provides useful testing functionality for landing pages and marketing campaigns.

Which is better for beginners?

GetResponse will generally be easier to justify for beginners because of its lower starting price and ability to begin with relatively straightforward email-marketing workflows.

ClickFunnels may be better for beginners specifically committed to building a funnel-driven business.

Which is better for small businesses?

It depends on the business model.

GetResponse is particularly suitable for email-driven small businesses.

ClickFunnels is particularly suitable for businesses requiring funnels, checkout, CRM, courses, and broader sales infrastructure.

Does ClickFunnels include email marketing?

Yes.

ClickFunnels provides native email-marketing functionality that can connect with funnels, customers, products, automation, and the wider sales ecosystem.

Does GetResponse include sales funnels?

Yes.

GetResponse provides native sales-funnel functionality on eligible plans, although ClickFunnels provides a deeper specialist funnel environment.

Which is better for webinars?

GetResponse.

Native webinar functionality is integrated with its Creator ecosystem, allowing businesses to connect registrations, email reminders, webinars, automation, and follow-up.

Which is better for course creators?

ClickFunnels takes the advantage for creators wanting funnels, checkout, upsells, courses, communities, and broader selling infrastructure.

GetResponse is particularly attractive for audience-first creators using email, webinars, and content monetisation.

Which is better for ecommerce?

ClickFunnels takes the slight overall edge because it provides broader native selling infrastructure.

GetResponse may be the stronger choice when the primary requirement is ecommerce email marketing, segmentation, automation, and customer retention.

Which is better for affiliate marketers?

GetResponse takes the slight edge for most affiliate marketers because of its lower starting cost and deeper email-marketing capabilities.

ClickFunnels can be more suitable for established affiliates running sophisticated funnel-based campaigns.

Which offers better value for money?

GetResponse offers better value for businesses primarily needing email marketing, segmentation, automation, and audience nurturing.

ClickFunnels can provide better value when a business genuinely uses its funnels, checkout, CRM, ecommerce, courses, and other sales infrastructure.